{"id":221,"date":"2011-01-15T07:21:15","date_gmt":"2011-01-15T07:21:15","guid":{"rendered":"http:\/\/www.creativeabandon.com\/new\/?p=221"},"modified":"2011-05-12T06:30:07","modified_gmt":"2011-05-12T06:30:07","slug":"wpcu","status":"publish","type":"post","link":"http:\/\/www.creativeabandon.com\/new\/wpcu\/","title":{"rendered":"Wright-Patt Credit Union"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-380\" title=\"Wright-Patt Credit Union\" src=\"http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/Wright-PattCU_FI.jpg\" alt=\"\" width=\"960\" height=\"400\" \/><\/p>\n<p>When you\u2019re as big as some banks, yet not a bank, how do you communicate the difference?<\/p>\n<p>For Wright-Patt Credit Union in Fairborn, Ohio, it meant creating a brand strategy based on showing how we\u2019re all connected, how the \u201cpower of cooperation\u201d can make a difference in the lives of Wright-Patt\u2019s members, and their community, and how members can find this cooperation at Wright-Patt\u2019s 19 member centers.<!--more--><\/p>\n<h5>a few samples<\/h5>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 14%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-221 gallery-columns-7 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/WPCU_Ad.jpg' rel=\"lightbox[221]\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/WPCU_Ad-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/WPCU_Newsletters.jpg' rel=\"lightbox[221]\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/WPCU_Newsletters-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/WPCU_Student_Cover.jpg' rel=\"lightbox[221]\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/WPCU_Student_Cover-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/WPCU_Student_Inside.jpg' rel=\"lightbox[221]\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/WPCU_Student_Inside-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/WPCU_Mortgage_Signs.jpg' rel=\"lightbox[221]\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/WPCU_Mortgage_Signs-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/WPCU_DirectMailer.jpg' rel=\"lightbox[221]\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/WPCU_DirectMailer-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/WPCU_Brochure.jpg' rel=\"lightbox[221]\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/WPCU_Brochure-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/WPCU_Annual_Report.jpg' rel=\"lightbox[221]\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/WPCU_Annual_Report-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/Wright-PattCU_FI.jpg' rel=\"lightbox[221]\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/Wright-PattCU_FI-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<h5>we provided:<\/h5>\n<ul>\n<li>Brand Development<\/li>\n<li>Newsletters<\/li>\n<li>Direct Mail<\/li>\n<li>Brochures<\/li>\n<li>Branch Signage<\/li>\n<li>Annual Reports<\/li>\n<li>Promotional Campaigns<\/li>\n<li>Advertising<\/li>\n<li>Radio<\/li>\n<li>TV<\/li>\n<li>Statement Inserts<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re as big as some banks, yet not a bank, how do you communicate the difference? For Wright-Patt Credit Union in Fairborn, Ohio, it meant creating a brand strategy based on showing how we\u2019re all connected, how the \u201cpower of cooperation\u201d can make a difference in the lives of Wright-Patt\u2019s members, and their community, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,8,35,11,7,20,25,12,6,37],"tags":[14,38,18,16],"class_list":["post-221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-annual-reports","category-brand-development","category-brochures","category-direct-mail","category-newsletters","category-radio-tv","category-signage","category-whats-new","category-wpcu","tag-credit-union-marketing","tag-dayton","tag-finance","tag-ohio"],"_links":{"self":[{"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/posts\/221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/comments?post=221"}],"version-history":[{"count":16,"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/posts\/221\/revisions"}],"predecessor-version":[{"id":737,"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/posts\/221\/revisions\/737"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/media\/657"}],"wp:attachment":[{"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/media?parent=221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/categories?post=221"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/tags?post=221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}