{"id":395,"date":"2011-03-31T21:46:47","date_gmt":"2011-03-31T21:46:47","guid":{"rendered":"http:\/\/www.creativeabandon.com\/new\/?p=395"},"modified":"2014-01-27T14:55:09","modified_gmt":"2014-01-27T14:55:09","slug":"ghcu","status":"publish","type":"post","link":"http:\/\/www.creativeabandon.com\/new\/ghcu\/","title":{"rendered":"Group Health Credit Union"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-531\" title=\"Group Health Credit Union\" src=\"http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/GroupHealthCU_FI.jpg\" alt=\"\" width=\"960\" height=\"400\" srcset=\"http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/GroupHealthCU_FI.jpg 960w, http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/GroupHealthCU_FI-300x125.jpg 300w, http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/GroupHealthCU_FI-950x395.jpg 950w, http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/GroupHealthCU_FI-462x192.jpg 462w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>When we first met Group Health Credit Union, they were trying to emerge from the shadow of their sponsoring organization and make the most of their community charter. We helped them find their sweet spot, and talk to their target younger audience in a looser, less &#8220;financially&#8221; tone.<!--more--><\/p>\n<h5>a few samples<\/h5>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 14%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-395 gallery-columns-7 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/GHCU_Brochures.jpg' rel=\"lightbox[395]\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/GHCU_Brochures-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/GHCU_Cards.jpg' rel=\"lightbox[395]\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/GHCU_Cards-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/GHCU_Signage.jpg' rel=\"lightbox[395]\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/GHCU_Signage-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/GHCU_Newsletter.jpg' rel=\"lightbox[395]\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/GHCU_Newsletter-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/GHCU_Direct_Mailer.jpg' rel=\"lightbox[395]\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/GHCU_Direct_Mailer-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/GroupHealthCU_FI.jpg' rel=\"lightbox[395]\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"http:\/\/www.creativeabandon.com\/new\/wp-content\/uploads\/GroupHealthCU_FI-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<h5>we provided:<\/h5>\n<ul>\n<li>Brand Development<\/li>\n<li>Annual Reports<\/li>\n<li>Advertising<\/li>\n<li>Brochures<\/li>\n<li>Direct Mail<\/li>\n<li>Newsletters<\/li>\n<li>Branch Signage<\/li>\n<li>Website<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When we first met Group Health Credit Union, they were trying to emerge from the shadow of their sponsoring organization and make the most of their community charter. We helped them find their sweet spot, and talk to their target younger audience in a looser, less &#8220;financially&#8221; tone.<\/p>\n","protected":false},"author":1,"featured_media":531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,8,35,11,7,49,20,21,12,40,39,6],"tags":[14,18,52,50,51],"class_list":["post-395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-annual-reports","category-brand-development","category-brochures","category-direct-mail","category-group-health-credit-union","category-newsletters","category-portfolio","category-signage","category-statement-inserts","category-website","category-whats-new","tag-credit-union-marketing","tag-finance","tag-pacific-nw","tag-seattle","tag-washington"],"_links":{"self":[{"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/posts\/395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/comments?post=395"}],"version-history":[{"count":14,"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/posts\/395\/revisions"}],"predecessor-version":[{"id":753,"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/posts\/395\/revisions\/753"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/media\/531"}],"wp:attachment":[{"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/media?parent=395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/categories?post=395"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.creativeabandon.com\/new\/wp-json\/wp\/v2\/tags?post=395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}