CME Federal Credit Union

When CME Federal Credit Union moved beyond employer-based members to community charter, they were able to serve anyone within Columbus, Ohio. However, Columbus contains many financial institutions, all with the same basic products and services. So how would CME FCU possibly compete?

Looking at CME’s business strategy, we identified a target audience and developed the brand promise of “Life is good. Make it great.” which also became CME’s tagline.

Today, every decision staff makes is now based on whether they’re going beyond “good” to “great”. From designing brochures that could be printed on demand (saving space and resources) to utilizing Make it Great tips, our creative solutions convey CME’s promise to make their members’ lives great.

a few samples
we provided:
  • Brand Development
  • Brochures
  • Direct Mail
  • Advertising
  • Branch Signage
  • Credit/Debit Cards
  • Newsletters
  • Website
  • Banner Ads
  • ATM Graphics
  • Annual Reports
  • Radio
  • Product Naming